Higher Education

Curiosity to Careers

Broadcast TV Ads
The Project

From Curiosity to Careers at MCC

In an electrifying collaboration with We Are Motive, a Denver-based agency, Mountain House Media produced and directed the creative set forth by Motive in the "Name That Triangle" campaign for Doritos and FritoLay, featuring Buffalo Bills' star Von Miller.

In an electrifying collaboration with We Are Motive, a Denver-based agency, Mountain House Media produced and directed the creative set forth by Motive in the "Name That Triangle" campaign for Doritos and FritoLay, featuring Buffalo Bills' star Von Miller. The campaign was sparked by Miller's unique triangle haircut, which cleverly mirrored Doritos' iconic chip shape. This creative spark led to an engaging promotional event offering Super Bowl tickets at a Bills tailgate for anyone willing to get their hair cut during the tailgate in an attempt to create and name the best replica of Miller's haircut. Over two dynamic shooting days, Mountain House Media provided comprehensive production services, including pre-production, crew, equipment, and on-site direction. The highlight was filming in the Buffalo Bills Highmark Stadium locker room where fresh off a knee injury, Von Miller brought his A game to set, creating a buzz-worthy series of promotional spots.

The Results
3
Campaign films delivered
250K
Campaign impressions
1.9×
Program inquiry lift

"These films show students a future they can actually picture themselves in."

Marketing · Monroe Community College
The Films

Deliverables From This Production

Brand film thumbnail
1:00
Curiosity to Careers - Hero Spot
Broadcast, streaming, campaign landing page
Recruiting cutdown thumbnail
0:30
Program Spotlight
Paid social, pre-roll
Social series clip thumbnail
0:15
Student Stories Cutdown
Instagram Reels, TikTok
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