This project sounds like it was a significant endeavor with a lot of moving parts. Here's how you might describe it on your website: Mountainhouse Media proudly collaborated with AYNI Brigade to produce a comprehensive commercial broadcast campaign for St. Joseph’s Health and St. Peter’s Health, focusing on their innovative robotic surgery services. Under the creative direction of AYNI Brigade, our task was to bring their vision to life, showcasing the advanced surgical technology that ensures patients experience "less bruising, more time with family, less recovery, and better outcomes." Over the course of three days, our production highlighted the personal side of these medical advancements through a lifestyle shoot featuring a father and son at home, emphasizing the quick recovery and enhanced quality of life provided by robotic surgery. The campaign also included two additional shoot days at the hospitals—one in Syracuse and one in Albany—where we captured the state-of-the-art facilities and the skilled healthcare professionals in action. Our role extended beyond just filming; we were responsible for the entire production logistics, including crew hiring, equipment procurement, travel arrangements, casting, securing location agreements, and conducting thorough pre-production meetings. The production involved a 25-person crew and multiple pre-production days to ensure every detail was perfectly aligned with the campaign's goals.